Digital agency MadeByPi
has launched a new interactive game for Great Ormond Street Hospital’s (GOSH) Children First for Health website. The initiative is part of a drive to promote ‘GET FIT’; a new e-learning resource supporting the Government’s goal of encouraging 11-16 year olds to do an hour’s daily exercise.
The new viral game, ‘Rush Hour’, features in the teens area of www.childrenfirst.nhs.uk
, an award-winning general health information site for teenagers, children and parents. It aims to help improve children's health through education and awareness.
Marcella McEvoy, the Children First for Health project manager said: “MadeByPi has created a new learning dimension that forms part of our interactive e-learning package called GET FIT. This game is part of our strategy to encourage teenagers to engage in physical activity and encourage traffic to the GET FIT site by secondary schools.”
‘Rush Hour’ is a fast and furious game, where users need to save their character from being squashed by sofas and TVs; items associated with physical inactivity. The game encourages users to submit their scores to a leader board, challenge their friends to beat their scores and visit the GET FIT site
Karen Lewis, account director for MadeByPi commented: “The game has been designed to be played easily, but can be difficult to master. This will encourage repeat visits to the website and help to get the key educational messages across. Users can also add the game to social networking sites like Facebook. The site has an urban feel and uses graffiti-style imagery to appeal to teenagers.”
Play the game
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